Mr. Dino, 1969-1970
Sub-Series
Scope and Contents
Contains a merchandising packet for Bahamas Airways (1969) and a merchandising packet for Tab (1970) with a Town & Country tie-in. The latter includes garment tags and copy of a storyboard for a television commercial.
"Mr. Dino" was the label of Max Cohen, a designer who experimented with bold geometric patterns in the 1960s and is often compared to Emilio Pucci. Tab soda was introduced by Coca-Cola in 1963 as its first sugar-free beverage. Marketed to weight-conscious women, Tab's iconic pink can and distinctive font would later be associated in popular culture with the 1970s.
Dates
- 1969-1970