A silent documentary of Norman Norell's Spring/Summer 1968 fashion presentation at 550 Seventh Avenue in New York City. The first few minutes show scenes of a busy Seventh Avenue, with clothing collections being moved between buildings; then moves inside 550 Seventh Ave., before the show begins, staff work on Norell's collection at sewing machines, Lauren Bacall chats with models in dressing room. The show itself takes place in a small room packed with observers.