A silent documentary of Norman Norell's Spring/Summer 1968 fashion presentation at 550 Seventh Avenue in New York City. The first few minutes show scenes of a busy Seventh Avenue, with clothing collections being moved between buildings; then moves inside 550 Seventh Ave., before the show begins, staff work on Norell's collection at sewing machines, Lauren Bacall chats with models in dressing room. The show itself takes place in a small room packed with observers.

Documentary produced by Parsons about Norell's career, shown as part of a Norell retrospective held at the Grace Raney Rogers Auditorium at the Metropolitan Museum of Art in 1972, just two days before Norell died. Three copies of the 16mm film have been retained, because it is not clear from documentation which is the best quality.