Subject Source: Library of Congress Subject HeadingsScope Note: Here are entered works on the process of disseminating information in order to attract public notice. General works on the actions of organizations, such as corporations, stores, governments, etc., in promoting good will between themselves and the community are entered under Public relations.
Found in 19 Collections and/or Records:
Summary This record group consists of video recordings, clippings, printed publicity samples and advertising campaign materials, and topical office files, which include a large number of press releases, created by George Calderaro in his capacity as director of publicity for what is now, in 2019, The New School's Schools of Public Engagement. Calderaro led the New School Communications Office, which was later subsumed into the Marketing and Communications unit, from 1995 until 2005.
Dates: 1975 - 2005; Majority of material found within 1995 - 2005
Abstract Interior designer and Parsons School of Design alumna Henriette Granville Suhr (1917-2015) specialized in merchandising and display design. This collection represents her work for such manufacturers, retailers, and designers as Baker Furniture, Bloomingdale's, and T. H. Robsjohn-Gibbings.
Dates: 1949 - 2014; Majority of material found within 1950 - 1976
Summary Laura Johnson (died 2002) was a New York City socialite and wife of Saks Fifth Avenue executive F. Raymond Johnson. The collection is primarily comprised of photographic prints and press clippings documenting her extensive wardrobe of couture clothing and active social life between the 1950s and late 1990s.
Dates: 1958 - 1999; Majority of material found within 1960 - 1989
Summary Malcolm Carter became director of The New School's university communications in 1985. The Malcolm Carter University Communications records document the three primary areas of activity over which Carter had oversight: advertising and marketing; public relations; and publications. Materials include memoranda, letters, reports, and printed materials, encompassing the range of Carter's activities.
Dates: 1975 - 1989; Majority of material found within 1985 - 1987
Summary After graduating from Parsons School of Design in 1945, Margaret Hodge became director of fashion marketing at Vogue, and in 1967 established her own fashion publicity business. Hodge led multiple marketing campaigns, tying clothing lines to the style and fashion of Hollywood films. The collection largely consists of examples of promotional material from Hollywood films, including publicity, set and costume design photographs, press kits, event announcements and...
Dates: 1945 - 1980; Majority of material found within 1962 - 1976
Summary The New School's Publicity Office began issuing the New School Bulletin in 1927. The Bulletins--sometimes referred to as the "Weekly Bulletin"--contain announcements about lectures, exhibitions, performances and other campus events, information and updates about selected courses, school news, and brief editorial features by New School presidents and others. The Bulletin was issued inconsistently beginning in 1927,...
Dates: 1927 - 1971
Summary This record group consists of photographic records created, commissioned and compiled by The New School's Communications and External Affairs office. The prints, transparencies, negatives and digital image files comprising this record group predominantly cover the 1980s through the early 2000s, although earlier images may date from the 1960s and 1970s. Photographic documentation includes campus facilities, portraits of faculty and administrators, Parsons School of Design classes and programs,...
Abstract The collection consists of records originating from the offices of Mary Urban, who coordinated fund raising and public relations efforts at the New School in the 1940s and early 1950s, and that of her successor, Margarete Westmann, director of Development from 1958-1962. Materials include memoranda and correspondence, financial statements, budgets, advertising contracts, donor and prospect records, New School Associates membership records, event planning materials and invitations, fund raising...
Dates: 1926 - 1967; Majority of material found within 1946 - 1960
Summary Printed publicity materials including but not limited to mailers, viewbooks, pamphlets, and postcards generally advertising The New School, or a particular course or program of study.
Dates: 1939 - 2018
Abstract The three series within this collection represent the activities of the office responsible for fund raising and alumni relations at The New School in the 1970s and 1980s, particularly with regard to special events. The collection largely documents events related to various New School divisions across a range of subject-matter, with a particular focus on functions hosted by Jonathan F. Fanton, who was installed as New School president in 1982. Materials include invitations and announcements to...
Dates: 1951 - 1992; Majority of material found within 1965 - 1991