American Indian College Fund posters
Online Access
Available digital items: https://digital.archives.newschool.edu/index.php/Detail/collections/KA015101
Abstract
The American Indian College Fund is one of the largest Native-run charity supporting Indigenous students' access to higher education in the United States. The collection consists of advertising posters created by the advertising firm Wieden+Kennedy for the American Indian College Fund.
Dates
- circa 2008-2012
Creator
- American Indian College Fund (Client, Organization)
- Wieden & Kennedy (Designer, Organization)
Extent
10 Items (2 folders)
Language of Materials
English
Content Description
The collection consists of promotional posters and a bumpersticker created by the advertising agency Wieden + Kennedy. The posters and bumpersticker advertise the American Indian College Fund (AICF), featuring Indigenous students who have benefitted from its scholarship programs and tribal colleges, such as College of the Menominee Nation, Institute of American Indian Arts, and United Tribes Technical College.
According to the AICF website, these materials were the print component of the "Think Indian" campaign launched in 2008. The following AICF campaign was launched in 2012, so the posters in this collection were in circulation between 2008 and 2012.
Collection consists of large (24 inches x 36 inches) and medium (17 inches x 22 inches) size posters, as well as smaller size versions measuring 8.5 x 11 inches.
Conditions Governing Access
Collection is open for research use. Please contact archivist@newschool.edu for appointment.
Conditions Governing Use
To publish images of material from this collection, permission must be obtained in writing from the New School Archives and Special Collections. Please contact: archivist@newschool.edu.
Historical Note
The American Indian College Fund, founded in 1989, is one of the largest Native-run charities in the United States, supporting Native students' access to higher education.
Wieden+Kennedy, founded in 1982, is one of the world’s largest independent advertising agencies, most famously known for their work with Nike.
Capriccioso, Rob. "Encouraging America to 'Think Indian." Indian Country Today. October 20, 2009. Accessed March 11, 2022. https://indiancountrytoday.com/archive/encouraging-america-to-think-indian
Immediate Source of Acquisition
Donated by Ruth Eisenberg, Parsons School of Design instructor in history of photography, 2012.
- Bumper stickers (Type of Material) Subject Source: Art & Architecture Thesaurus
- Educational fund raising (Subject) Subject Source: Library of Congress Subject Headings
- Indigenous peoples and mass media (Subject) Subject Source: Library of Congress Subject Headings
- Indigenous universities and colleges (Subject) Subject Source: Library of Congress Subject Headings
- Multiculturalism in advertising (Subject) Subject Source: Library of Congress Subject Headings
- Posters (Type of Material) Subject Source: Art & Architecture Thesaurus
- Title
- Guide to the American Indian College Fund posters
- Status
- Completed
- Author
- Gino Romero and The New School Archives and Special Collections Staff
- Date
- April 5, 2022
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin