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Advertising -- Fashion

 Subject
Subject Source: Library of Congress Subject Headings

Found in 18 Collections and/or Records:

Jim Howard fashion illustrations

 Collection
Identifier: KA-0154-01
Abstract

James ("Jim") Howard is a fashion illustrator. The Jim Howard fashion illustrations consist of a portfolio of nine drawings executed in the 1970s and 1980s and a self-published monograph.

Dates: 1970s-1980s, 2011

John Weitz papers

 Collection
Identifier: KA-0047
Abstract

A leading figure in the development of American ready-to-wear clothing, John Weitz (1923-2002) created one of the first American signature menswear lines. Weitz was a visiting lecturer at Parsons School of Design from 1975 to 1995. The collection includes design drawings, exhibition files, scrapbooks, clippings, photographs, and audiovisual recordings of promotional campaigns, fashion shows and television commercials.

Dates: 1945 - 1998

Joset Walker fashion design scrapbooks

 Collection
Identifier: KA-0045
Summary French-born Joset Walker (1902-1999) graduated from the New York School of Fine and Applied Art (later, Parsons School of Design) in 1928, and became a leading designer of ready-to-wear clothing for Saks Fifth Avenue's Theatrical Department. In 1932, Walker served briefly as head costume designer for RKO Pictures. After returning to New York and designing for manufacturer David M. Goodstein, Walker left to found Joset Walker Designs. Often incorporating Mexican and Guatemalan...
Dates: circa 1932-1988; Majority of material found within 1932 - 1955

Margaret Hodge Company project files

 Collection
Identifier: KA-0049
Summary

After graduating from Parsons School of Design in 1945, Margaret Hodge became director of fashion marketing at Vogue, and in 1967 formed her own fashion publicity firm. Hodge led various marketing campaigns integrating the fashion of Hollywood films. The collection mainly consists of Hollywood promotional material, including publicity photographs, press kits, announcements and tear sheets. Most of the material was produced from 1962 to 1976.

Dates: 1945 - 1980; Majority of material found within 1962 - 1976

Menswear and sportswear fashion catalog collection

 Collection
Identifier: KA-0134-01
Overview

A small collection of menswear, sportswear and department store catalogs spanning the late 1960s into the mid-1970s.

Dates: 1967 - 1976

Parsons School of Design Fashion Design Department audiovisual recordings

 Collection
Identifier: PC-07-02-05
Summary

This collection is comprised of audiovisual recordings primarily commissioned by Parsons School of Design. Most of the recordings are of the Parsons Fashion Design Department's annual scholarship benefit and runway show. Also included in the collection are recordings of junior year presentations, promotional films about Parsons, and a Japanese-language film created by the United States Information Agency featuring a Parsons fashion student.

Dates: circa 1960 - 2010

Parsons School of Design School of Fashion records

 Record Group
Identifier: PC-02-02-02
Summary

These records contain student work, publicity materials, photographs, and audiovisual material from the Parsons School of Design School of Fashion's undergraduate and graduate programs, primarily the BFA Fashion Design program. To a lesser extent, the AAS Fashion Design and MFA Fashion Design and Society programs are also documented.

Dates: circa 1980-2020

Saks Fifth Avenue fashion publicity records

 Collection
Identifier: KA-0018
Abstract

The collection is comprised of 75 binders of fashion photographs and press materials promoting Saks Fifth Avenue’s clothing lines between 1954 and 1974, including Sophie Gimbel Originals, ready to wear and custom collections from 1954 to 1967. The photographs, reproductions of fashion sketches, and press releases shed light on Saks' fashion and marketing strategy under Helen O'Hagan, who succeeded Grace de Mun as Saks publicity director.

Dates: 1954 - 1974